Context
Infomineo supported its client in benchmarking distribution strategies of key players in the chemicals sector (mainly Europe & US).
Approach
- Secondary research:
- Companies website to understand the company structures
- Company annual reports & investors presentation
- Broker reports
- Press search using Factiva and other global databases
Findings
Infomineo’s research findings were summarized into a report that contains the companies best practices regarding distribution of chemicals.
Impact
Findings from the companies’ financial data and corporate presentations supported Infomineo’s role to make assumptions about their regional distribution strategies, which in turn helped the client to benchmark the key players’ distribution strategy in the chemicals sectors.