What is Brainshoring?
In services outsourcing there are four possible levels of value add:
Call Centers
Handle basic, heavily processed conversations (sales, customer support)
BPO/ITO
Consists of transferring simple and repetitive processes, mostly handled by clerks (high school to bachelor’s degree)
KPO
Transfers more complex processes which don’t require extensive client communication or critical thinking
Brainshoring
Transfers tasks which require extensive client communication AND critical thinking and problem-solving skills
Brainshoring can be considered as the fourth generation of services offshoring.
Activities Covered
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What Brainshoring is :
Activities that require critical thinking and extensive client collaboration, and which can be executed remotely.
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What Brainshoring is not :
- Activities that can be executed without critical thinking or extensive client collaboration.
- Activities that need to be executed face to face.
Staff
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What Brainshoring is :
Highly qualified staff offering strong problem solving and communication skills
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What Brainshoring is not :
“Back office” staff positioned mostly as executants.
Delivery Locations
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What Brainshoring is :
- Nearshore locations – Same time zone as the client to favor talks instead of emails
- Large talent pools of highly qualified individuals
- Cost advantage a plus but not the major factor
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What Brainshoring is not :
Offshore locations in low-cost countries with large time differences
Type of Relationship
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What Brainshoring is :
Retainer relationships – Suppliers positioned as highly integrated extensions to the client teams and as ecosystem partners
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What Brainshoring is not :
Open to multiple relationship models – Ad hoc, project or retainer Transactional relationship
Work Process
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What Brainshoring is :
- Intake – Understanding the issue and problem-solving approach with the client.
- Delivery – Executing the work.
- Handover – Making sure the client understands the deliverable and proposing next steps as required.
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What Brainshoring is not :
Mostly focusing on execution
What is Brainshoring?
Brainshoring is the offshoring of tasks that require extensive critical thinking/problem-solving skills and close collaboration with a client.
After Call centers, BPO and KPO, Brainshoring is the fourth generation of service outsourcing.
Infomineo’s unique Brainshoring proposition:
- Infomineo offers a range of Brainshoring services including Business Research, Expert Network, Graphic Design, and Business Translation
- Infomineo operates from major cities in the emerging world (Cairo, Casablanca, and Mexico*) to:
- Tap underleveraged talent pools and deliver high quality work at decent prices
- Offer nearshore/same time-zone options to our clients for improved coordination
- We make it easy to work with us by dealing with our clients on a retainer basis i.e. with dedicated teams
(*): starting 2021
Business Research
1 Our Clients’ Challenge
Our clients are constantly making decisions on critical business & economic issues and need high-value data and insights to inform their analysis.
2 Traditional solutions
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Conduct research internally
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Work with market or local research firms
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Take decisions without solid evidence
Limitation: Research and information gathering reduces time for core analysis and decision making; expertise/scalability challenges
Limitation: scope is limited to consumer insights/local market
Limitation: Poor quality decisions, increased risk exposure
3 Our proposition
- Customized combination of strategy consulting and business research methodologies
- Global coverage of countries and markets allowing consistent benchmark results
- Full integration with our clients’ teams, giving them access to our scale, expertise, and capabilities
- A comprehensive offering, including desk research, primary research, expert interviews, and social listening
- A large team of full-time staff, conducting research in 12 languages
Expert Network
1 Our Clients’ Challenge
Our clients operate in the most competitive echelons of global markets and some of the questions they have are so specific or technical that only sector experts are able to provide those answers.
2 Traditional solutions
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Rely on secondary research
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Autonomously search for experts
Inadequate depth of information
Excessive time spent on research for information that does not fully address the question
Limited resources available to find relevant experts
Lack of specialized expertise to develop and screen potential contacts
3 Our proposition
Specialized screening expertise: Our expert network specialists are fully dedicated and specifically trained for the identification and screening of individuals who can best address our clients’ questions
Structured interview approach: We engage with the identified experts in a prepared and structured way in order to ensure that our clients’ questions are answered and that we obtain objective and actionable insights
Regional focus:Contrary to our other services our Expert Network focuses on experts in the EMEA region, where we have a unique edge and expertise
Graphic Design
1 Our Clients’ Challenge
Our clients need to display their content with an eye-catching, clear, and impactful design to convey their message in the most effective way.
2 Traditional solutions
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Work with Graphic design agencies
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Work with Graphic design freelancers
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Leveraging the internal team working on the content
Limitations: focus on form over substance; lack of business knowledge
Limitations: Limited scalability; no guarantee on quality and confidentiality
Limitations: missing the added value brought by design experts; time & cost inefficiencies
3 Our proposition
- High-end design production thanks to the combination of graphic design expertise and business standards
- Consulting experience allows us to understand our clients’ needs and put in place customized processes
- Confidentiality of information: we are ISO 27001 certified and hire full-time designers working from our offices
Business Translation
1 Our Clients’ Challenge
Operating in a global context, our clients are required to adapt their language to local audiences while preserving the essence of their message.
2 Traditional solutions
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Leverage their internal teams
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Work with general translation firms
Limitation: inefficiencies in terms of cost and value
Challenge: lack of business knowledge and insufficient guarantees on confidentiality
3 Our proposition
- Our extensive business expertise allows us to understand and communicate complex business language
- High flexibility thanks to our full-integration model
- Efficiency & cost optimization as we operate with a retainer model
- Confidentiality of information: we are ISO 27001 certified and follow extremely strict information security policies
