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We leverage various specialized research tools to extract greater value and original insights from big data sources:

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Social Listening

Our Social listening tool allows us to analyze social media activity across topics, industries, geographies, gender, age, and other segments.

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Web Scraping

Our web scraping tool automatically extracts massive data from a particular program (i.e. websites, social media channels, blogs, etc…) allowing us to quickly collect and process large amounts of information.

Our Methodology

  • Client briefing

    We connect with our clients to understand their needs and define a customized social listening search strategy. 

  • Execution

    Social media analysis using Brandwatch

    We leverage the industry-leading solution Brandwatch to screen inputs such as social users’ feelings, preferences, and interests via sentiment and trending topics analysis.

    Manual social media screening and classification

    We complement the tool-based investigation with a manual screening to ensure exhaustiveness and full accuracy.

  • Delivery

    We deliver the synthesis of our analysis with illustrative elements such as graphs and word clouds.

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Benefits

  • Comprehensive Data Sources

    We can screen activities on social networks, video platforms, review sites, and many other sources.

  • Varied Data Languages

    Advanced analytics such as sentiment analysis and topical analyses are available in 44 languages.

  • Strong Data Granularity

    We provide up to two years of historical data, with analysis available across various user segments (i.e.: gender, interests, profession, and location of authors, etc.) and granular geographic criteria (i.e.: at region, continent, country, state, city, town level, or even street-level views).

  • Efficient Results

    The data is already there; it is much quicker and cheaper than conducting a brand-new survey while avoiding many biases of market research (e.g.: geography bias, spontaneity of respondents, etc…).

Other Business Research Services

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