We leverage various specialized research tools to extract greater value and original insights from big data sources
Social Listening
Our Social listening tool allows us to analyze social media activity across topics, industries, geographies, gender, age, and other segments
Web Scraping
Our web scraping tool automatically extracts massive data from a particular program (i.e. websites, social media channels, blogs, etc.) allowing us to quickly collect and process large amounts of information
-
Client briefing
We connect with our clients to understand their needs and define a customized social listening search strategy
-
Execution
Social media analysis using Brandwatch
We leverage the industry-leading solution Brandwatch to screen inputs such as social users’ feelings, preferences, and interests via sentiment and trending topics analysis
Manual social media screening and classification
We complement the tool-based investigation with a manual screening to ensure exhaustiveness and full accuracy
-
Delivery
We deliver the synthesis of our analysis with illustrative elements such as graphs and word clouds
Benefits
-
Comprehensive Data Sources
We can screen activities on social networks, video platforms, review sites, and many other sources
-
Varied Data Languages
Advanced analytics such as sentiment analysis and topical analyses are available in 44 languages
-
Strong Data Granularity
We provide up to two years of historical data, with analysis available across various user segments (i.e.: gender, interests, profession, and location of authors, etc.) and granular geographic criteria (i.e.: at region, continent, country, state, city, town level, or even street-level views)
-
Efficient Results
The data is already there; it is much quicker and cheaper than conducting a brand-new survey while avoiding many biases of market research (e.g.: geography bias, spontaneity of respondents, etc.)
