-
Client briefing
We connect with our clients to understand their needs and define a customized social listening search strategy
-
Execution
Social media analysis using Brandwatch
We leverage the industry-leading solution Brandwatch to screen inputs such as social users’ feelings, preferences, and interests via sentiment and trending topics analysis
Manual social media screening and classification
We complement the tool-based investigation with a manual screening to ensure exhaustiveness and full accuracy
-
Delivery
We deliver the synthesis of our analysis with illustrative elements such as graphs and word clouds
Benefits
-
Comprehensive Data Sources
We can screen activities on social networks, video platforms, review sites, and many other sources
-
Varied Data Languages
Advanced analytics such as sentiment analysis and topical analyses are available in 44 languages
-
Strong Data Granularity
We provide up to two years of historical data, with analysis available across various user segments (i.e.: gender, interests, profession, and location of authors, etc.) and granular geographic criteria (i.e.: at region, continent, country, state, city, town level, or even street-level views)
-
Efficient Results
The data is already there; it is much quicker and cheaper than conducting a brand-new survey while avoiding many biases of market research (e.g.: geography bias, spontaneity of respondents, etc.)