HomeInsightsBlogchinese shoppers

chinese shoppers

  • The unique e-concession strategies luxury brands implement to reach the Chinese-shoppers

    • March 11, 2020
    • Posted by: Alaae Sbai
    • Category: Business Strategy, china, Consumer Goods & Retail, e-concession, Economics, luxury brands
    No Comments
    The unique e-concession strategies luxury brands implement to reach the Chinese-shoppers

    Being a key growth engine of the luxury sector worldwide, China remains one of the main luxury markets globally with consumers accounting for 33% of the global luxury goods spending in 2018 with predictions to reach 46% by 2025 (more than Americans, Europeans, SE Asians and the Japanese combined). Additionally, experts estimate that half of

    read more