Mapping Banking Services: An Analysis of Branch Locations and Demographics
Seeking to unlock the secrets hidden within Casablanca’s banking sector in Morocco, a prominent client approached our team for expertise. They needed a streamlined and standardized approach to visualize the banking network of the major banks in Morocco and map it with other demographic data.
To address the client’s needs, our team developed a comprehensive heatmap displaying the branches of all major banks throughout the country. This heatmap was further enhanced by overlaying the districts of the city, allowing for easy access to important, district-level information such as population and unemployment rate.
Our solution provided the client with the tools to navigate the complexities of the banking sector, make informed decisions, and capitalize on opportunities with confidence.
Client Challenge
To analyze the banking sector in Casablanca the client needed to visualize the banking network of the major banks of Morocco and to map this network with other demographic data. The firm was looking for:
- A streamlined and standardized approach for gathering data on banking agency locations, socio-demographic characteristics, and restaurant information.
- Be able to visualize it on a geospatial map. This would enable easy identification and analysis of trends across the different data categories.
Our Solution
Infomineo’ s Data Analytics team addressed the client’s need by:
- Identifying Necessary Data and Establishing Collection Criteria
- Use fuzzy – matching to compare data from the different sources
- Geocode the location data and visualize it on a geospatial map
- Compare the agencies’ locations with socio-economic & demographic data.
Outcome
- A heatmap of all major banks’ branches across the country
- This heatmap was further enriched by overlaying the city’s districts, allowing for easy access to important district-level information such as population and unemployment rate
- Another map more granular has been developed, offering a more specific and localized view of the city’s neighborhoods for the price per square meter
- Finally for each branch location, an enhanced map with all the relevant data including proxies for traffic signs
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