Cybersecurity opportunity in telecom in the UK
Our client, a leading telecommunications operator in the UK aimed to streamline its SME product offerings and enhance its cybersecurity strategy.
Our multifaceted approach involved a comprehensive analysis from global, customer segmentation, and market positioning perspectives. We established an extensive database of global Mobile Network Codes, examined the B2B customer segmentation strategies of three key peers , and evaluated the client’s financial standing in relation to industry benchmarks. By highlighting the client’s market position and identifying top performers in ROI—specifically within the UK versus other European markets—we developed a detailed roadmap for strategic improvement.
Our deliverables included benchmarking peer financials, mapping business offerings, creating profiles for product simplification, and analyzing market insights from reputable analyst reports. This robust analysis provided our client with the strategic clarity necessary to refine their product lineup and effectively bolster their cybersecurity initiatives.
Client Challenge
The Client is looking to reduce their product offering, specifically for their SME segment, and increase their “Cybersecurity” business strategy.
Our Solution
Breaking down the analysis into three main angles:
- Globally
-Compiled a database of all Mobile Network Codes in the world (~15k).
Customer Segmentation
– Provided a study of the B2B customer segmentation approach of three other peers (partnerships, M&As…).
– Assessed the financial position of the client vs its competitors by business segment.
- Market positioning
– Showcased where the client plays in the market from product segment, and vertical perspectives.
– Looked into who are the best-in-class players in terms of ROI and most attractive market in terms of ROI.
- For the third point, we focused on the UK market and compared it with insights we collected for other European countries.
Outcome
Supported the client in the three areas of research by
– Benchmarking the peers’ financials and offerings according to the proposed segmentation.
– Mapping the client’s own business offerings with the market segment breakdown across 2 databases.
– Creating profiles for the most drastic product simplification by benchmarked players.
– Analyzing analyst reports for further insights into the market.
– Collecting relevant material from premium sources.
Other Client Stories
View All
