ICT Impact Measurement

A management consulting firm needed to provide its final client (A social network) with a strategic overview of the ICT sector in multiple African countries.

In order to perform this analysis, the firm needed daily press coverage of all aspects that could impact the ICT sector by country (political, social, economic…), this coverage was a challenge as not all the countries in the scope are covered by regular press.

Infomineo suggested an exhaustive press review through unconventional yet relevant sources such as popular press coverage providers, Twitter & LinkedIn publications of ICT stakeholders, municipalities’ publications (ICT problems, projects, initiatives…), private sector publications, and other relevant stakeholders such as industry associations and regulators.

Client Challenge

The firm needed to provide its final client (A social network) with a strategic overview of the ICT sector in multiple African countries. Problems faced:

Lack of access to exhaustive press coverage of the ICT sector across
Africa.
Lack of access to sub-local (district/ city) level press coverage of the ICT sector by country.

Our Solution

Daily press coverage of all aspects that could impact the ICT sector by country (political, social, economical …).This coverage was a challenge as not all the countries in the scope are covered by regular press.
The firm had greater coverage of teams the countries in the scope, thanks to Infomineo’s innovative research approaches.

Outcome

Access to the experience of the largest research team within Africa
and the Middle East.
Quick to implement solution and fast scale up.
Same quality standards of internal teams.
Lower costs rather than expanding internally.

“A big thanks to you and the entire team. It has been a pleasure. And I will most certainly revert back for future needs. Again, thank you so much for everything. I have appreciated your daily emails and all the support”