A multinational company of FMCGs products penetrating diversified markets in Africa and South Asia
In order to expand into relevant new markets, the strategy team of a multinational FMCG company approached us for help in understanding the markets they were targeting.
Since the quantity of data to be analyzed was substantial, and scattered across different pillars of a landscaping analysis, our team suggested focusing their primary research efforts on one country at a time. By doing that, they were able to support the client with a customized report based on the availability of the data and the unique profile of each country.
Client Challenge
The strategy team needed to proceed with an exhaustive landscaping to understand the main markets they would target from different perspectives.
- Data are scarce in some dimensions like consumer behavior and dynamics.
- Wide scope and tight timelines for some markets
- An extensive creativity is needed to build a storyline as per the availability of data per each country.
- Wide range of product subcategories and specific local definitions relevant to each market
Our Solution
- Assessing the data availability first to conduct a customized report for each country based on a funnel structure flow
- Integrating among different research studies that have been provided by the client along with our outcome to fill in the need gaps
- Using both local and regional data sources to validate the outcome and definitions of categories
Outcome
- Supporting the quantitative data with qualitative insights to kill the why
- Replicating the assignment across different countries has increased the productivity and enriched the outcome throughout the execution phase
"Although we had very tight timelines, the team accommodated us, making sure we were adequately prepared for our presentation Our expectations were exceeded, the scope was satisfactorily completed, All feedback was quickly incorporated and delivered excellently"
DA
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