Expansion and market entry strategy for a telehealth provider

A leading global consultancy faced the challenge of supporting a telehealth provider’s expansion into four key African markets—Côte d’Ivoire, Egypt, Ghana, and Kenya.

Our team stepped in as a trusted partner, offering a detailed market landscape analysis that uncovered the specific dynamics of each country. Rather than providing a broad healthcare overview, we delivered targeted socioeconomic data, mapped healthcare facilities at the county level, and charted the landscape of existing telehealth programs.

Through daily collaboration and expert analysis, we provided a comprehensive view that empowered our client to confidently navigate this emerging market with strategic insights and precision.

Client Challenge

A global consultancy supporting a telehealth provider’s expansion and market entry strategy in Côte d’Ivoire, Egypt, Ghana, and Kenya.

Our Solution

Provided a comprehensive landscape understanding in a promising sector in Africa

Built a general overview of the healthcare and digital landscapes in the countries benchmarked.
Harnessed granular socioeconomic and demographic data to illuminate the unique characteristics of each market.
Mapped all healthcare facilities at county/district level in all 5 countries and delivered a complete set of ready-to-use geodata that will be plugged into a GIS software directly.
Delved into existent telehealth programs and insurance schemes in the targeted countries providing detailed insights about their users, services and operations.

Outcome

Worked as full part of the team, that was composed by a Sr
Associate and Consultant:

▪ Conducted daily alignment calls with the team, brainstorming on data availability and discussing results and next steps.
▪ Provided end-to-end support, helping to scope the module, research and methodology.
▪ Data analysis and insights extraction.