Evaluating Marketing Budgets

Evaluating Marketing Budgets: A Comparative Analysis of Revenue Allocation Among Selected Companies

Our client, a global leader in fresh produce, sought our expertise to analyze marketing budget trends across key industry players.

Our approach involved a detailed comparative analysis of marketing budgets as a percentage of revenue over the past three years, identifying spending patterns, budget increases, and their correlation with revenue growth. Our team leveraged annual reports, financial statements, and strategic presentations to benchmark the client’s marketing investments against competitors and industry standards.

The insights we provided enabled the client to optimize their budget allocation effectively, with findings delivered in a clear and structured Excel report, empowering data-driven decision-making.

Client Challenge

Our client is a fruit and vegetable grower specializing in a wide variety of tomatoes, while also commercializing aromatic herbs, edible flowers, and clams across Europe and North Africa. With a focus on expanding their market presence, they aim to identify FMCG brands, particularly in the food sector, that have transitioned from primarily selling under their own brand to offering more products under private labels.

Our Solution

Investigation of marketing budget data through annual reports, investor presentations, or press releases.
Analyzing trends in marketing budgets over the three years, noting any significant increases or decreases and correlating them with changes in revenue, market conditions, or company strategies.

Outcome

A detailed estimation of the marketing budget as a percentage of revenue for each company over the past three years, providing a clear view of their marketing spending.
Identification of trends in marketing budget allocation, revealing whether companies are increasing or decreasing their marketing investments relative to revenue.
Comparative insights on how the marketing budget percentages of the studied companies align with industry averages or competitors.
Analysis of the correlation between marketing spending and revenue growth, helping to understand the effectiveness of marketing investments in driving sales.
Provided these insights on an EXCEL deliverable to the client.