Competitive assessment and market analysis in the Engineering, Research and Development sector
Our client, a global leader in engineering and R&D, sought to navigate rapidly evolving market dynamics through a comprehensive competitive assessment and market analysis.
Our approach entailed over 400 hours of meticulous research, mapping competitors across geographies, industries, and service segments. We analyzed emerging market trends and assessed the total addressable market by leveraging secondary sources such as annual reports, market studies, and press releases. This deep dive enabled us to evaluate competitors’ capabilities, patent portfolios, technological innovations, and unique value propositions.
The deliverables included a detailed, 90-slide competitive assessment that provided critical insights into the competitive landscape. Armed with these findings, our client was well-equipped to refine their strategic direction and sustain their competitive advantage.
Client Challenge
To gain deeper insights into the fast-evolving market conditions, the client aims to conduct a comprehensive analysis of market size, trends, and outlook, along with a detailed competitive assessment that includes identifying competitors’ Unique Value Propositions.
Our Solution
- Comprehensive competitive assessment, encompassing market sizing along the evaluation and comparison of key competitors.
- Research using mainly secondary sources such as competitors’ websites, annual reports, market studies, industry publications,
press releases, etc.
Outcome
- Mapping of the client’s competitors across specific geographies, industries, and service segments.
- Sizing of the total addressable market, analysis of competitors’ market shares, and identification of emerging market trends and
dynamics. - Comprehensive competitive assessment, including the evaluation and comparison of key competitors, focusing on their services, capabilities, primary clients, patent and technology portfolios, and recent strategies and initiatives.
- In-depth analysis of each competitor’s Unique Value Proposition.
Competitive assessment report delivered in 90 PPT slides.
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