Client understanding and Thought Leadership

Larry, a senior manager in a global consultancy firm, was looking for assistance on two fronts. Firstly, to understand in depth the strategy and objectives of key clients. Secondly, to conduct research for publications to issue as part of their thought leadership program.

With this goal in mind, Larry turned to Infomineo for assistance. Over time, the firm’s needs became more diverse and included ad-hoc requests, newsletters, database maintenance, and research projects.

In order to support the client with these needs, we established an agreement that would allow us to respond quickly while guaranteeing capacity at an affordable cost. This cost efficiency was achieved by retaining a dedicated staff for Larry and managing workflow for him across the various research activities.

Client Challenge

The firm was seeking assistance on two fronts:

Understand in depth a list of key clients: understand their strategy & objectives, get insights on current issues, assess their perception of consulting, etc…
Conduct research for publications the client wants to issue as part of their thought leadership program.

Our Solution

Cover wide desk research to deep dive into the selected companies and topics.
Interviews with the most relevant experts to go beyond information that is publicly available.

Outcome

The type of support needed became more diverse (ad-hoc requests, newsletters, databases, research projects).
Establishing a Retainer agreement to support the company with the research needs.