Accessing High Quality Data in Emerging Markets

A Strategy Consulting firm was looking for a solution to access high quality data in emerging markets

The Strategy Consulting firm sought to expand its information coverage within Africa and the Middle East. They were looking for an effective, quick to implement solution that would integrate smoothly with the existing research processes at a lower cost than hiring and retaining research analysts internally.

After a few months of working with Infomineo, the firm recognized that the quality of the research service provided matched their internal capacity and opted for a retainer arrangement, benefiting from a team of research experts dedicated solely to their information needs.

Client Challenge

The client sought to expand its information coverage within Africa and
the Middle East, and was looking for:

  • Effective and quick solution.
  • Smooth integration with its existing research processes.
  • Lower cost than hiring and retaining research analysts internally.

Our Solution

The consulting firm decided to leverage Infomineo’s research Services as a solution to cover:

  • Geographies where they did not have existing internal support staff
    (The MEA region).
  • Ad-hoc requests to get needed information.

Outcome

The firm recognized that the quality of the research service provided matched that of their internal capacity, resulting in:

  • The firm’s dedicated team tripled.
  • Additional geographies outside the MEA region.
  • The type of support needed became more diverse (ad-hoc requests, newsletters, databases, research projects).
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