The world’s leading Brainshoring company

Our range of services

What is Brainshoring?

Brainshoring is the offshoring of tasks that require extensive critical thinking/problem-solving skills and close collaboration with a client.

After Call centers, BPO and KPO, Brainshoring is the fourth generation of service outsourcing.

Infomineo’s unique Brainshoring proposition:

Infomineo offers a range of Brainshoring services including Business Research, Expert Network, Graphic Design, and Business Translation

Infomineo operates from major cities in the emerging world (Cairo, Casablanca, and Mexico*) to:
- Tap underleveraged talent pools and deliver high quality work at decent prices
- Offer nearshore/same time-zone options to our clients for improved coordination
We make it easy to work with us by dealing with our clients on a retainer basis i.e. with dedicated teams

(*): starting 2021

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Business Research

1 Our Clients’ Challenge

Our clients are constantly making decisions on critical business & economic issues and need high-value data and insights to inform their analysis.

2 Traditional solutions

Conduct research internally

Limitation: Research and information gathering reduces time for core analysis and decision making; expertise/scalability challenges

Work with market or local research firms

Limitation: scope is limited to consumer insights/local market

Take decisions without solid evidence

Limitation: Poor quality decisions, increased risk exposure

3 Our proposition

Customized combination of strategy consulting and business research methodologies
Global coverage of countries and markets allowing consistent benchmark results
Full integration with our clients’ teams, giving them access to our scale, expertise, and capabilities
A comprehensive offering, including desk research, primary research, expert interviews, and social listening
A large team of full-time staff, conducting research in 12 languages

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Expert Network

1 Our Clients’ Challenge

Our clients operate in the most competitive echelons of global markets and some of the questions they have are so specific or technical that only sector experts are able to provide those answers.

2 Traditional solutions

Rely on secondary research

Inadequate depth of information

Excessive time spent on research for information that does not fully address the question

Autonomously search for experts

Limited resources available to find relevant experts

Lack of specialized expertise to develop and screen potential contacts

3 Our proposition

Specialized screening expertise: Our expert network specialists are fully dedicated and specifically trained for the identification and screening of individuals who can best address our clients’ questions

Structured interview approach: We engage with the identified experts in a prepared and structured way in order to ensure that our clients’ questions are answered and that we obtain objective and actionable insights

Regional focus:Contrary to our other services our Expert Network focuses on experts in the EMEA region, where we have a unique edge and expertise

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Graphic Design

1 Our Clients’ Challenge

Our clients need to display their content with an eye-catching, clear, and impactful design to convey their message in the most effective way.

2 Traditional solutions

Work with Graphic design agencies

Limitations: focus on form over substance; lack of business knowledge

Work with Graphic design freelancers

Limitations: Limited scalability; no guarantee on quality and confidentiality

Leveraging the internal team working on the content

Limitations: missing the added value brought by design experts; time & cost inefficiencies

3 Our proposition

High-end design production thanks to the combination of graphic design expertise and business standards
Consulting experience allows us to understand our clients’ needs and put in place customized processes
Confidentiality of information: we are ISO 27001 certified and hire full-time designers working from our offices

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Business Translation

1 Our Clients’ Challenge

Operating in a global context, our clients are required to adapt their language to local audiences while preserving the essence of their message.

2 Traditional solutions

Leverage their internal teams

Limitation: inefficiencies in terms of cost and value

Work with general translation firms

Challenge: lack of business knowledge and insufficient guarantees on confidentiality

3 Our proposition

Our extensive business expertise allows us to understand and communicate complex business language
High flexibility thanks to our full-integration model
Efficiency & cost optimization as we operate with a retainer model

Confidentiality of information: we are ISO 27001 certified and follow extremely strict information security policies

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How we work with our clients

We work with our clients on a retainer basis , providing dedicated support and operating as an extension of our client’s teams, giving them access to our scale, expertise, capabilities, and methodologies.

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What Our Clients Say

"I previously headed up the Consumer Consulting Practice (Canback Consulting) for The Economist in Africa and used Infomineo for research in North Africa. I was very pleased with the result, as they were able to unlock primary data that is hard to find and translate it to English that made it useable for my team - The input provided was invaluable for the project completed"

Arshad A.

Quantum Logik Consulting

"My name is Maged ElRaheb. I am the Regional Head of Strategy & Insights for Danone. Due to the disruptive nature of data in the Middle East, we face lots of challenges in acquiring critical information for our markets. For multiple complex challenges, we partnered with infomineo, which enabled us to come with new sustainable solutions benefiting from their experience in the region and their unique resources."

Maged E.

Danone

"We, Renault Middle East, have asked Infomineo to help us building a strong strategy for one of our major markets in the region. On early stages of a business model evolution, we needed to have a comprehensive market understanding of our competitors business model while managing the sensitivity and confidentiality of the project. They did a great job."

Marwan H.

Renault Middle East

"Collaborating with Infomineo has been highly valuable and enjoyable. The deployed team was capable, curious, attentive to our needs, and able to meet tight timelines. This has allowed us to accelerate our understanding on various strategic questions regarding market and competitive dynamics."

Gabriel D.

Danone Specialised Nutrition

"We appointed Infomineo to provide actionable insight on the Off-price luxury business in the GCC including consumer intelligence in KSA and UAE. I appreciated their flexibility, responsiveness and strategic approach beyond pure data and insight."

Geoffroy Bunetel

Chalhoub Group

"The Infomineo team exhibited a high degree of professionalism, they had deep local knowledge, their deliverables were of high quality, and they certainly met our expectations of the collaboration."

Noura B.

Mastercard Foundation

"As a Dalberg Partner leading strategy and implementation projects, I often require surge capacity on very specific topics such as data on the market for an agriculture product in very specific countries. Infomineo has been able to provide this type of support when needed urgently, allowing our teams to continue to focus on engaging stakeholders and conducting analysis. The support from Infomineo has allowed us to ground our recommendations and strategies based on very concrete data and market realities. We are very appreciative of the support and have valued our partnership."

Madji S.

Dalberg Advisors

"In my field of M&A and Development in Sub-Saharan Africa, Infomineo gave great support to analyse markets, players and trends. The Infomineo team dedicated to our project is very reactive and solution-driven. They have adapted their ways of operating to our organisational constraints."

Claire B.

Confidential - Sub-Saharan Africa

"As leader of Business Development throughout MEA, Infomineo has helped us investigate market environments in selected countries with a deep field knowledge and consumer acumen essential to our business. Infomineo allowed us to fast track our investigations & better apprehend our opportunities and rights to win. On top of that the team is joyful & dynamic, a pleasure to work with."

Paul S.

General Mills Yoplait

I am the Strategy, Insights & Analytics Director for Sub-Saharan Africa in our business - and I commissioned Infomineo to conduct market and consumer research to deepen our understanding of our key snacking categories. I was very impressed with their ability to work through different data sources, trade visits, and consumer sessions, synthesize everything and provide insight to inform how we think about our categories in that market. They are also very professional and always engaged - which makes it a pleasure to work with them.

Faith Chaibva

Mondelez

"Working with Infomineo for the past 2 years has been a very interesting journey and watching them grow and ramp up so fast and efficiently is really impressive! Meeting client expectations from a quality and operational perspective are on top of the team's priority. it's always a pleasure working with Infomineo!"