During my recent 5-day market study in ‘Addis Ababa, Ethiopia,’ focusing on the beauty and personal care products sector, I uncovered fascinating business insights and aspects of Ethiopian culture that were new to me and are certainly worth sharing. Ethiopia is a landlocked country located in East Africa. It is the 10th largest country of […]
Over the last couple of years, I have been involved in few research projects on the ground in different regions in Africa, including northern, western and sub-Saharan parts of the continent. Few learnings kept coming up over the course of these assignments showing me what a vast geographical space Africa is ,and that conducting business […]
In the past decades, China has been the center of all attentions, rising from a third world country to being the second largest economy in the world. While it eased access to its vast domestic market, it also emerged as the world’s factory floor, becoming a world class location to produce and source a wide […]
Infomineo provides services to companies seeking either a nearshore outsourcing platform for their EMEA operations or looking for information of African and Middle Eastern services. To promote these services my partner Hamza and I travel extensively to visit our clients and prospects around the world, including in the USA, France, Germany, the UK, Switzerland, Belgium, […]
Once famous only for its abundant natural resources, Africa is gradually becoming a growing pool of qualified human resources. From the African diaspora looking to come back to seize opportunities in home countries to locally educated talent, the continent is now offering recruiters a bigger pool to choose from. Needless to say, this hasn’t always […]
According to fDi Magazine (a division of The Financial Times), South Africa has been crowned as the African country of the future for 2013/2014, with Morocco in second position and Mauritius in third. This ranking takes into account 6 key indicators with data gathered from 55 countries: Economic potential, Labour environment, Cost-effectiveness, Infrastructure, Business friendliness […]
