Standing ahead in an ever-changing corporate world demands more than just keeping up; it also calls for strategic insight and constant progress. It becomes clear that service benchmarking is an essential tool, providing an organized way to assess and improve company performance. Ready to Benchmark Like a Pro? Download our ebook to learn about the […]
The American subscription-based streaming service, Netflix, entered India in 2016 as part of its simultaneous global expansion into 130 markets. While the streaming culture was still rare in the country and prices were higher than those of other providers, Netflix adapted its approach by developing cheaper mobile-only plans and capitalizing on the popularity of Bollywood […]
Distribution channels are the network of companies, individuals, and intermediaries that enable the movement of a product or service from the manufacturer to the final consumer. The choice between direct distribution, where a company sells directly to consumers, and indirect distribution, which relies on intermediaries, can significantly influence market penetration. This refers to the extent […]
Companies incorporate performance evaluations to receive valuable feedback, develop training programs, promote employee engagement, increase productivity, and achieve alignment with their short- and long-term goals. Key Performance Indicators (KPIs) are a pivotal tool for implementing periodic assessments and tracking organizational efficiency. Research is crucial in this context, as it helps organizations identify the most relevant […]
To maintain a competitive edge, organizations must strategically harness Business Intelligence (BI) and Competitive Intelligence (CI), two distinct yet interconnected frameworks. As part of the three pillars of the Strategic Intelligence Triad, which also includes Market Intelligence, BI and CI are often used interchangeably. However, it is crucial to understand their distinct focus and methodologies. […]
Research activities involve making many key decisions, including whether to use primary research, secondary research, or a combination of both. Each approach has its distinct advantages and challenges, influencing the outcome of your study. Primary research provides unique insights that are directly relevant to your specific questions, allowing for tailored data collection through methods such […]
The rise of artificial intelligence has transformed how businesses collect, analyze, and use data, ushering Business Intelligence (BI) into a new era of immense potential and innovation. This shift from traditional BI practices to a more dynamic, real-time approach allows businesses to use data more effectively. In this article, we will explore how companies can […]
Investor Presentation(s) are essential tools for businesses aiming to convey their vision, value proposition, and financial health to both existing and potential investors. While many large companies have investor presentations, not all manage to instill investor confidence; achieving this requires a compelling narrative, visual appeal, and data-driven insights. In today’s competitive landscape, a well-crafted presentation […]
In today’s competitive business landscape, a well-crafted route-to-market (RtM) strategy is essential for navigating the complexities of market entry and achieving sustainable growth. As companies strive to differentiate themselves and capture market share, they must develop a comprehensive framework that aligns with their overall objectives. This involves a deep understanding of numerous factors, including market […]
Introducing a product or service into the market can be challenging and requires extensive research. The journey from concept to final delivery involves multiple steps, from identifying the right target audience to navigating the complexities of distribution and logistics. A comprehensive Route-to-Market (RTM) strategy considers various factors such as business objectives, distribution channels, promotional strategies, […]
