Key Takeaways Clean data is only the starting point for AI readiness The biggest data gap may be information you never collected Data can be accurate and complete yet still be unusable for AI The goal is not perfect data, it is fit-for-purpose data Use-case-led preparation can turn months of broad data clean-up into weeks […]
Gartner puts it bluntly: on average, only 15% of an organization’s data is critical business data. The other 85% splits between redundant, obsolete, or trivial (ROT) data and pure dark data, information nobody has looked at, classified, or connected to a business purpose. IDC goes further and says up to 90% of big data is […]
The global advanced analytics market is on track to grow from USD 97.17 billion in 2026 to USD 193.23 billion by 2031, a 14.7% compound annual growth rate (MarketsandMarkets, 2026). Spending is not the bottleneck. Gartner estimated in 2019 that through 2022, only 20% of analytic insights would deliver measurable business outcomes, and the ratio […]
Key Takeaways The Gulf has closed the AI adoption gap and is scaling faster than global peers Very few organizations can attribute earnings to AI, despite widespread adoption Strategy and funding are not the constraint, with most reporting strong leadership backing and a well-funded roadmap The organizations capturing value share four characteristics, none of them […]
Most guides to market research methods stop at definitions. They list surveys, focus groups, and interviews, note a few pros and cons, and leave the hardest part unanswered: which method fits your decision, your timeline, and your budget. According to Hanover Research, 70% of companies use data analytics in their research process, 60% run surveys, […]
Market dynamics are the forces that move supply, demand, prices, and competitive behavior inside a market. Most teams can name them. Far fewer can read them in time to act. In the 2026 AlixPartners Disruption Index, 52% of CEOs said their leadership teams lack the agility to respond to change, and 72% said it is […]
The data analytics outsourcing market grew from $9.24 billion in 2023 toward a projected $66.68 billion by 2030, a 32.1% compound annual growth rate (Grand View Research, 2024). More companies are buying analytics help than ever, yet most of that spend is at risk. Gartner predicts that by 2027, 80% of data and analytics governance […]
Two out of three data leaders say they do not fully trust the data their own organization runs on. In Precisely’s 2024 data integrity survey, 67% of respondents reported they lack complete trust in their data for decision-making, up from 55% a year earlier (Precisely, 2024). That gap is expensive: Gartner estimates poor data quality […]
Most forecasts are wrong. Not as a failure, but as a feature of the exercise. What separates useful market forecasting from expensive noise is not precision: it is whether the forecast actually changes a decision. According to Gartner (2022), marketing accounts for an average of 9.5% of total company spending, with 8.9% of that budget […]
Organizations that consistently make better strategic decisions are not necessarily smarter than their competitors. They have better intelligence. Industry analysts estimate that organizations with mature strategic intelligence programs are 70% more likely to outperform peers in their sector (Gartner, 2024). Yet most intelligence functions still confuse information collection with analysis, and analysis with insight. They […]
