Sellers go head-to-head with competitors in 68% of deals — yet the average team rates its own effectiveness in those situations a 3.8 out of 10 (Crayon, State of Competitive Intelligence 2025). That gap is not a data problem. Most organizations have access to enough competitive information. The problem is the report: how it is […]
The global market intelligence industry reached $31.4 billion in 2023 and is projected to grow at an 11% CAGR through 2032 (IMARC Group, 2024). The reason is simple: companies that actively use market data in planning post 85% higher sales growth and 25% higher gross margins than peers that don’t (Forbes, 2023). Yet most strategy […]
Executives make roughly 35,000 decisions per day — most without adequate market data to support them (PwC, 2024). That’s not a data scarcity problem. Most organizations have access to more market data than they can process. The gap is between raw data and decisions: the collection infrastructure, analytical frameworks, and human judgment that convert signals […]
Executives make roughly 35,000 decisions per day — most without adequate market data to support them (PwC, 2024). That’s not a data scarcity problem. Most organizations have access to more market data than they can process. The gap is between raw data and decisions: the collection infrastructure, analytical frameworks, and human judgment that convert signals […]
Only 20% of healthcare executives say they have access to the market data they need to make confident strategic decisions (Deloitte Global Health Care Outlook, 2024) — yet the global healthcare market is projected to surpass $12 trillion by 2030 (IQVIA Global Healthcare Outlook, 2024). For pharma and med-tech strategy teams, GCC health ministries, and […]
Ninety percent of Fortune 500 companies use competitive intelligence, yet most strategy teams still operate with blind spots that cost them deals, market share, and M&A decisions (Emerald.com, 2023). The gap isn’t data — it’s the analytical layer between raw information and a decision-ready brief. That’s exactly what competitive intelligence consulting firms provide: structured research, […]
“An average B2B purchase decision now involves 10 to 11 stakeholders (Corporate Visions, 2025), and more than 52% of those stakeholders are VP-level or above. Which means every market entry decision, pricing revision, or product launch your team makes is being scrutinized — and challenged — at the top of the org chart. The companies […]
While organizations have increasing access to external data, structuring it into usable insight remains a challenge. Information is often fragmented across sources, limiting the ability to form a clear and consistent view of the market. Market intelligence provides a structured approach to gathering and analyzing this information across multiple dimensions, enabling organizations to make sense […]
The market intelligence software market reached $12.38 billion in 2025 and is on track to hit $28.96 billion by 2033 — growing at 11.2% CAGR (Grand View Research, 2025). Yet 87% of marketers report that data is their most underused asset (Forrester, 2024). The problem isn’t access to tools. It’s knowing which tools hold up […]
Most organizations commissioning a market intelligence report receive a polished document built almost entirely from public secondary data — analyst summaries, trade press, and recycled competitor filings. Gartner estimates that 70% of organizations now run some form of market intelligence initiative, up from 30% in 2018 (Gartner, 2023). Yet the gap between a well-structured MI […]
