Most organizations commissioning a market intelligence report receive a polished document built almost entirely from public secondary data — analyst summaries, trade press, and recycled competitor filings. Gartner estimates that 70% of organizations now run some form of market intelligence initiative, up from 30% in 2018 (Gartner, 2023). Yet the gap between a well-structured MI […]
Most organizations are not suffering from a lack of data. They are suffering from data that sits in silos, contradicts itself, and cannot be connected to a decision fast enough to matter. According to IDC (2024), organizations use less than 32% of the data they collect — not because the data is unavailable, but because […]
Most companies do competitive analysis wrong. They run a SWOT once a year, circulate a slide deck, and call it strategy. Then a competitor moves, and the team scrambles. According to Crayon’s State of Competitive Intelligence report (2023), 84% of businesses say their market has become more competitive over the past three years — yet […]
