For years, artificial intelligence in research and analytics meant faster queries, better dashboards, and smarter predictions. Today, a new paradigm is emerging: agentic AI — systems that do not just answer questions, but take initiative. Instead of waiting for analysts to define every step, these AI agents plan research workflows, call tools, retrieve data, run […]
Secondary research involves identifying and analyzing existing data to generate valuable insights. As more organizations adopt data-driven strategies, secondary research has become essential for market exploration, competitive analysis, and strategic planning. Yet, leveraging secondary data effectively still requires rigorous methodology, experienced researchers, and access to high-quality sources. This article explores the fundamentals of secondary research, […]
This year, PepsiCo reported stronger-than-expected international growth, attributing its performance to localized execution and strategic channel expansion in select markets. According to Nasdaq, this success was underpinned by an ability to adapt distribution and retail strategies to market-specific dynamics. This deliberate recalibration illustrates how multinational organizations are rethinking their distribution architectures to unlock strategic value […]
In today’s rapidly evolving business landscape, artificial intelligence and data analytics are no longer optional capabilities—they are mission-critical foundations for competitive advantage. As we approach 2026, organizations across industries—from management consulting and financial services to retail, healthcare, and technology—are witnessing unprecedented transformation in how they gather, analyze, and act on business intelligence. The convergence of […]
As client expectations continue to evolve across channels and geographies, organizations are expected to deliver consistently high service standards, regardless of sector. Traditional KPIs and internal assessments provide limited visibility into how services compare against peer performance, market expectations, or emerging delivery models. Service benchmarking, on the other hand, offers a structured, externally oriented approach […]
Organizations must respond to shifting market conditions, new entrants, regulatory disruptions, and customer behavior changes, often in real-time. In this high-stakes environment, business research has evolved from a static reporting function into a dynamic, decision-enabling capability that fuels strategy, drives innovation, and sharpens operational execution. This guide explores the role of business research in informing […]
Artificial intelligence transforms business research by automating data collection, accelerating analysis, and uncovering insights within massive information volumes that traditional methods cannot process efficiently. As organizations face increasingly complex market dynamics, competitive pressures, and data proliferation, AI provides computational capabilities to systematically extract intelligence from diverse sources—from market reports and financial filings to social media […]
In a globalized, data-driven business environment, staying ahead requires more than just internal expertise. With the constant influx of information and increasing demand for strategic insights, many organizations find it increasingly inefficient and costly to manage research processes entirely in-house. Time, resource constraints, and the growing complexity of data have led companies to explore outsourcing […]
Market research has long been a foundational pillar of consulting work, critical to framing client challenges, validating strategic assumptions, and informing high-stakes decisions. As consulting firms expand their mandates across geographies, industries, and functions, the demand for timely, tailored, and methodologically sound research continues to grow.This article outlines how market research services create value across […]
In business research, not all questions can be answered by numbers; some require the direct perspectives of those with firsthand experience. Expert interviews address this gap by connecting researchers with individuals who can shed light on complex issues, emerging markets, or niche topics. They serve as a bridge between secondary research and authentic insights, ensuring […]
