Supporting smarter decisions in Retail and Consumer Goods
Helping brands and retailers boost efficiency, anticipate demand, and deliver smarter, faster customer experiences everywhere.
Trusted by leading global consultancies and Fortune 500 companies
The Key Challenges Of The Retail and Consumer Goods Sector
Shifting Consumer Behavior and Value-Seeking
Adapting to price-sensitive consumers trading down, seeking substitutes, and demanding personalized experiences while evaluating purchases against pre-inflation benchmarks.
Intensifying Retail and Private Label Competition
Navigating increased retailer leverage through private label expansion, shelf space pressure, and control over consumer data and retail media networks.
Digital Commerce and Channel Fragmentation
Managing omnichannel complexity as consumers expect seamless experiences across DTC, marketplaces, social commerce, and traditional retail touchpoints.
Supply Chain Disruption and Cost Pressures
Addressing tariff increases, logistics delays, and geopolitical tensions while maintaining inventory availability and protecting margins through strategic sourcing.
Brand Relevance and Innovation Pressure
Proving brand value to consumers, retailers, and investors through meaningful innovation, sustainability commitments, and data-driven marketing effectiveness.
Our Comprehensive Support Solutions
End-to-end support for retail and consumer goods leaders.
Consumer Insights and Trend Analysis
Understand evolving consumer preferences, value perceptions, and purchase drivers through surveys, social listening, and behavioral analysis to inform product development and marketing strategies.
✔ Consumer segmentation and psychographic profiling
✔ Price sensitivity and value perception research
✔ Category trends and emerging consumption patterns
✔ Social media sentiment and brand perception tracking
Retail Landscape and Private Label Intelligence
Monitor retailer strategies, private label positioning, and shelf space dynamics to support trade marketing, category management, and retailer partnership decisions.
✔ Retailer strategy analysis and power dynamics mapping
✔ Private label performance and pricing benchmarking
✔ Retail media network landscape and ROI analysis
✔ Category management and planogram insights
Omnichannel and E-Commerce Strategy Research
Navigate digital transformation with competitive analysis of DTC strategies, marketplace performance, and emerging commerce channels to optimize channel mix and customer experience.
✔ DTC channel strategy and competitive benchmarking
✔ Marketplace performance analysis (Amazon, Walmart, etc.)
✔ Social commerce and influencer marketing trends
✔ Customer journey mapping across touchpoints
Supply Chain Intelligence and Sourcing Analysis
Support procurement and supply chain decisions with market intelligence on supplier landscapes, tariff impacts, and alternative sourcing opportunities to mitigate risk and optimize costs.
✔ Supplier landscape mapping and capability assessment
✔ Tariff impact analysis and alternative sourcing research
✔ Logistics cost benchmarking and route optimization
✔ Raw material price trends and forecasting
Innovation Intelligence and Brand Positioning
Identify white space opportunities, track competitive innovation, and assess sustainability trends to inform NPD pipelines and brand positioning strategies that drive relevance.
✔ Competitive innovation tracking and patent analysis
✔ Category white space identification and opportunity sizing
✔ Sustainability trends and consumer expectations
✔ Brand equity measurement and competitive positioning
Our Subscriptions
Premium Data Sources
Gain access to 50+ premium databases and proprietary data sources, instantly available for your projects.
How We Engage With Retail and Consumer Goods Companies
Choose the partnership approach that best fits your project timeline, budget, and strategic objectives.
AI and Data Advisory
Our advisory engagement model helps you diagnose gaps, prioritize use cases, test tools, and build governance frameworks ensuring AI delivers measurable business impact.
The Value of Expert Human-AI Guidance
Our retail and consumer goods specialists combine category expertise with AI-powered analytics to deliver actionable intelligence for strategic decision-making.
Deep Category Knowledge
Industry specialists with expertise across CPG, retail formats, and consumer behavior trends to contextualize data insights.
Shopper Intelligence
Advanced analytics combining POS data, social listening, and survey research to understand evolving consumer preferences.
Competitive Benchmarking
Comprehensive tracking of competitor innovations, private label moves, and retailer strategies across channels.
Rapid Turnaround
AI-enhanced workflows deliver insights faster than traditional research agencies, supporting agile decision-making cycles.
Trusted by Global Brands
Proven track record with leading CPG companies, retailers, and consumer brands across food, beverage, beauty, and household categories.
Scalable & Cost-Effective
Flexible engagement models that scale with your needs while delivering 80% cost savings versus traditional consulting.
Clients Story
Real-World Success With Data-Driven Retail & Consumer Insights
Alternative Proteins Market Overview
A public sector client in the innovation and technology investment space needed a comprehensive overview of the global alternative proteins market, including market size, key technologies, major players, and due diligence on select competitors, to guide investment decisions.
We combined two approaches: a global market analysis of three main alternative protein segments (covering size, investment, and technology readiness) and a detailed due diligence review of seven global players. The deliverables included a PowerPoint report and a structured Excel model.
Delivered a complete market and technology overview with competitor assessments, enabling the client to onboard internal teams quickly and make informed decisions on investments in the alternative proteins sector.
Client Quote
"Great work.. Very comprehensive."
Internal Consultant and Project Manager
Mapping the Retail Luxury & F&B Market in KSA
A global consulting firm needed accurate data on luxury and F&B stores in Saudi Arabia, structured for analysis and visualization.
We used Google API to collect and categorize over 30,000 stores, validated classifications with LLMs, and applied geospatial mapping to cluster establishments.
Delivered a structured dataset enabling detailed market studies across major cities in KSA, saving the client months of manual effort.
Get in Touch
Do your growth plans need reliable insights, quicker time-to-market, or affordable solutions?
Our unique Human-AI synergy can help you tackle your business challenges, in a way that is better, faster and more cost effective than any traditional approach.