Supporting smarter decisions in Retail and Consumer Goods

Helping brands and retailers boost efficiency, anticipate demand, and deliver smarter, faster customer experiences everywhere.

Trusted by leading global consultancies and Fortune 500 companies

The Key Challenges Of The Retail and Consumer Goods Sector

Consumer Behavior

Shifting Consumer Behavior and Value-Seeking

Adapting to price-sensitive consumers trading down, seeking substitutes, and demanding personalized experiences while evaluating purchases against pre-inflation benchmarks.

Retail Competition

Intensifying Retail and Private Label Competition

Navigating increased retailer leverage through private label expansion, shelf space pressure, and control over consumer data and retail media networks.

Digital Commerce

Digital Commerce and Channel Fragmentation

Managing omnichannel complexity as consumers expect seamless experiences across DTC, marketplaces, social commerce, and traditional retail touchpoints.

Supply Chain

Supply Chain Disruption and Cost Pressures

Addressing tariff increases, logistics delays, and geopolitical tensions while maintaining inventory availability and protecting margins through strategic sourcing.

Brand Relevance

Brand Relevance and Innovation Pressure

Proving brand value to consumers, retailers, and investors through meaningful innovation, sustainability commitments, and data-driven marketing effectiveness.

Our Comprehensive Support Solutions

End-to-end support for retail and consumer goods leaders.

Consumer Insights and Trend Analysis

Understand evolving consumer preferences, value perceptions, and purchase drivers through surveys, social listening, and behavioral analysis to inform product development and marketing strategies.

Consumer segmentation and psychographic profiling
Price sensitivity and value perception research
Category trends and emerging consumption patterns
Social media sentiment and brand perception tracking

Retail Landscape and Private Label Intelligence

Monitor retailer strategies, private label positioning, and shelf space dynamics to support trade marketing, category management, and retailer partnership decisions.

Retailer strategy analysis and power dynamics mapping
Private label performance and pricing benchmarking
Retail media network landscape and ROI analysis
Category management and planogram insights

Omnichannel and E-Commerce Strategy Research

Navigate digital transformation with competitive analysis of DTC strategies, marketplace performance, and emerging commerce channels to optimize channel mix and customer experience.

DTC channel strategy and competitive benchmarking
Marketplace performance analysis (Amazon, Walmart, etc.)
Social commerce and influencer marketing trends
Customer journey mapping across touchpoints

Supply Chain Intelligence and Sourcing Analysis

Support procurement and supply chain decisions with market intelligence on supplier landscapes, tariff impacts, and alternative sourcing opportunities to mitigate risk and optimize costs.

Supplier landscape mapping and capability assessment
Tariff impact analysis and alternative sourcing research
Logistics cost benchmarking and route optimization
Raw material price trends and forecasting

Innovation Intelligence and Brand Positioning

Identify white space opportunities, track competitive innovation, and assess sustainability trends to inform NPD pipelines and brand positioning strategies that drive relevance.

Competitive innovation tracking and patent analysis
Category white space identification and opportunity sizing
Sustainability trends and consumer expectations
Brand equity measurement and competitive positioning

Our Subscriptions

Premium Data Sources

Gain access to 50+ premium databases and proprietary data sources, instantly available for your projects.

How We Engage With Retail and Consumer Goods Companies

Choose the partnership approach that best fits your project timeline, budget, and strategic objectives.

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The Value of Expert Human-AI Guidance

Our retail and consumer goods specialists combine category expertise with AI-powered analytics to deliver actionable intelligence for strategic decision-making.

Deep Category Knowledge

Industry specialists with expertise across CPG, retail formats, and consumer behavior trends to contextualize data insights.

Shopper Intelligence

Advanced analytics combining POS data, social listening, and survey research to understand evolving consumer preferences.

Competitive Benchmarking

Comprehensive tracking of competitor innovations, private label moves, and retailer strategies across channels.

Rapid Turnaround

AI-enhanced workflows deliver insights faster than traditional research agencies, supporting agile decision-making cycles.

Trusted by Global Brands

Proven track record with leading CPG companies, retailers, and consumer brands across food, beverage, beauty, and household categories.

Scalable & Cost-Effective

Flexible engagement models that scale with your needs while delivering 80% cost savings versus traditional consulting.

350+
Expert Profiles
Researchers, Analysts, Designers and Writers
60%
Faster Output
Through our LLM-agnostic B.R.A.I.N.™ platform and proprietary prompt library
500K+
Client Requests
Successfully addressed
80%
More Cost Effective
Than traditional solutions
Clients Story

Real-World Success With Data-Driven Retail & Consumer Insights

Get in Touch

Do your growth plans need reliable insights, quicker time-to-market, or affordable solutions?

Our unique Human-AI synergy can help you tackle your business challenges, in a way that is better, faster and more cost effective than any traditional approach.

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