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Monitoring YouTube Channels and optimizing viewers engagement
A leading e-commerce and online auction company aimed to enhance its influencer marketing strategy and improve its affiliate network program. They needed to analyze influencer-promoted products, evaluate their positioning against competitors, and boost YouTube viewer engagement
Our Data Analytics team was engaged to develop a tailored solution for these challenges. We focused on data preparation, including a comprehensive quality check of over 100 YouTube channels to ensure accuracy and consistency. Additionally, we developed a user-friendly application customized to the client’s requirements, allowing users to retrieve specific information from all the YouTube videos in scope.
The client benefited from this solution by gaining easy access to visualized insights on video performance metrics, enabling informed decision-making and optimization of brand promotion efforts on YouTube.