1. Africa is a cheap place to do business No, Africa is not a low-cost business destination. On the contrary several of its most attractive destinations are extremely costly, like Luanda or to a lesser extent Lagos. Several factors account for this and it is important to understand them. Talent is scarce, so the best […]
Back from Addis Ababa, Ethiopia: An attractive destination for investors
During my recent 5-day market study in ‘Addis Ababa, Ethiopia,’ focusing on the beauty and personal care products sector, I uncovered fascinating business insights and aspects of Ethiopian culture that were new to me and are certainly worth sharing. Ethiopia is a landlocked country located in East Africa. It is the 10th largest country of […]
5 things I learned doing business research in Africa
Over the last couple of years, I have been involved in few research projects on the ground in different regions in Africa, including northern, western and sub-Saharan parts of the continent. Few learnings kept coming up over the course of these assignments showing me what a vast geographical space Africa is ,and that conducting business […]
The changing face of Sino-African relations
In the past decades, China has been the center of all attentions, rising from a third world country to being the second largest economy in the world. While it eased access to its vast domestic market, it also emerged as the world’s factory floor, becoming a world class location to produce and source a wide […]
How is Africa perceived by foreign investors? – It depends on where they are from.
Infomineo provides services to companies seeking either a nearshore outsourcing platform for their EMEA operations or looking for information of African and Middle Eastern services. To promote these services my partner Hamza and I travel extensively to visit our clients and prospects around the world, including in the USA, France, Germany, the UK, Switzerland, Belgium, […]
Africa: the continent that is retracting its talents
Once famous only for its abundant natural resources, Africa is gradually becoming a growing pool of qualified human resources. From the African diaspora looking to come back to seize opportunities in home countries to locally educated talent, the continent is now offering recruiters a bigger pool to choose from. Needless to say, this hasn’t always […]





