Back in 2009, I began working on a first assignment as a consultant in Morocco. For the past 8 years, I have not left the region, working in countries as diverse as Morocco, Egypt, Nigeria, Kenya, South Africa, Saudi Arabia and the United Arab Emirates. From many discussions with business people in the region only […]
Outsourcing your Research & Knowledge Functions
Research Outsourcing Need-Assessment Process The need for outsourcing research and knowledge functions has become increasingly prevalent as organizations strive to cut costs and focus on their core business growth. Despite its potential benefits, many companies remain hesitant to adopt outsourcing as a strategy due to uncertainties and concerns about quality and integration with existing processes […]
An Effective Approach to Conducting Data Research
If you do data research, you need to read this article! In my previous life, I was a consultant. I was focused on strategy work and therefore relied heavily on data to come up with fact-based recommendations for my clients. As a consultant, I also had first-hand exposure to the shift of companies […]
Organizing for the Middle East and Africa: how the top multinational companies settled in MEA.
Investing in the MEA Region Global Fortune 500 companies are establishing a stronger footprint in the MEA region in response to a growing middle class and a shifting economy. This Infomineo study aims to: Analyze the regional footprint of Fortune 500 companies in Africa and the Middle East Identify trends for settlement Highlight popular settlement […]



