Sizing and Mapping the Value Chain of Crops in Angola


Infomineo helped a leading European seeds and crops protection producer interested in developing its presence in the Angolan market by getting a better understanding of the market size as well as the value chain of certain crops.


Primary research: On the ground interviews with key government officials and key players within the value chain including farmers, agricultural input retailers, supermarkets and NGOs.

Secondary research: Press search via a number of databases including Factiva, InfoMEA press tool, and UN’s Food & Agriculture Organization (FAO) database. Secondary research was also collected from local agro-chemical companies and their distribution network, the Ministry of Agriculture, the Pesticide Registration Office and the Plant Protection Authority.


Infomineo provided its client with the top four crops based on the opportunity and value capture potential. The team performed a demand and crop analysis for the different regions of Angola and determined which regions had highest demand for which crop. Our findings also included an agro-ecological zone mapping of Angola and a value chain maturity analysis of key channel players.


Infomineo was able to study the value chain for 4 crops within Angola, identify key players at each step, characterize demand and supply, and at last delivered the client with perspectives on margins and pain-points along the value chain. In turn, this helped the client assess and define its strategy for expanding within the Angolan market.

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