Request Objectives: providing the agency with a contact list of 100 delegates for the upcoming networking event and analyzing the pharmaceutical market in Sub-Saharan Africa highlighting the most attractive markets in the region and explaining the various operational strategies implemented by different multinational companies.
Approach
Identification and long-listing of over 100 pharmaceutical companies across the Sub-Saharan Africa region based on pre-determined selection categories such as significant revenue turnover, number of employees, geographical presence, and other indicators
Short list 100 delegates to be invited and subsidized by the event organizer and adding the contact information for the selected candidates
Analyzing the pharmaceutical sector in Sub-Saharan Africa based on certain macro-economic indicators and collecting insights on the attractiveness of the sector and strategies used to enter the market
Learning
Every country within Sub-Saharan Africa is different in its market dynamics – strategies may differ from one market to the other based on its dynamics
It is advised to approach not more than 1-2 markets at a time to ensure success in the region
Recently companies have been now more inclined to choose distribution agreements with local partners rather than having their direct presence.
