Considering the acquisition of a market brand, a company wanted an integrated research as to understand the market dynamics, including a survey about the professionals’ perception of the targeted brand.
- Secondary research: Press research (Orbis tool) to identify key demand segments research on the brands’ websites to detect main distribution channels and partners.
- Primary research: designing and conducting a survey with each market player.
Infomineo compiled its research finding in a detailed executive summary with key insights on the market dynamics of sanitary ware and a report of all conducted interviews with market players.
The client had the information to support its decision for the acquisition of the market brand, as a result of Infomineo’s research efforts.