M&A support on the sanitary ware market in France

Context

Considering the acquisition of a market brand, a company wanted an integrated research as to understand the market dynamics, including a survey about the professionals’ perception of the targeted brand.

Approach

  • Secondary research: Press research (Orbis tool) to identify key demand segments research on the brands’ websites to detect main distribution channels and partners.
  • Primary research: designing and conducting a survey with each market player.

Findings

Infomineo compiled its research finding in a detailed executive summary with key insights on the market dynamics of sanitary ware and a report of all conducted interviews with market players.

Impact

The client had the information to support its decision for the acquisition of the market brand, as a result of Infomineo’s research efforts.

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