Request Objectives: to understand the markets of luxury anti-aging cosmetics and premium dietary supplements, in the following aspects: market size, identification of most relevant channels, competitive landscape, route to market, opportunity assessment.
- Secondary research to collect all available information on the two segments and related markets (beauty & health, skin care, luxury retail, etc).
- Primary research with importers and distributors to get insights and estimation on market/channel size and distribution mechanism
- On-field research with freelancers performing 18 store-checks and 6 store manager interviews
For the two niches of luxury anti-aging products and premium dietary supplements
- Main trends of the two market niches: market growth, purchasing habits, customer preferences
- Competitive scenarios, prices and best marketing practices
- Supply chain diagram
- Opportunity assessment and potential distribution partnerships identification.
With the data research support from Infomineo, the client was able to get a comprehensive understanding of two niche markets in the UAE.