Benchmarking of European Companies across 16 Product Segments
Identifying best practices implemented by companies in 16 segments (beauty, apparel, toys, DIY, gardening, soft furnishing, furniture, kitchen installation, etc.), covering 6 countries: Germany, Italy, Denmark, Norway, Sweden, and UK.
- Target International organizations websites and publications
- Search for local official sources of the country being the focus of the newsletter
- Press search using tools such as Factiva and InfoMEA Press tool
Through secondary research, Infomineo was able to provide the client with a portfolio detailing the companies’ services, their ownership structures, turnover data, number of stores, and lastly, their pricing strategies.
The client was able to compare the best practices as a result of the product delivered by Infomineo.