Exploring the Retail Market in Egypt reveals it as one of the Middle East's largest and most dynamic sectors. With a population exceeding 86 million, Egypt stands as a profoundly lucrative market, particularly in retail. The youth population and its continuous exposure to social media is driving the economy; they are educated, open minded and technologically savvy. The obvious social shift has a significantly positive effect on Egypt’s economy. Social changes besides to the emergence of a more financially-comfortable middle class have caused intense shopping behavior. Moreover, “by 2018, more than 72% of households are expected to be in this middle-income bracket”, which represents the key demographic for increased future household spending (Invest in Egypt) (more…)