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Mobile-money: the route to the African consumer
- January 14, 2014
- Posted by: Naziha BAGUI
- Category: Africa, East Africa, Financial Services, Technology & Telecommunication
With a growing middle class and a population that is moving into the cities, Africa is on a positive growth trajectory. According to the African Development Bank, African consumers will spend about US$2.2tr annually by 2030. Africa is ushering in positive indicators across the board. The challenge is how to reach this growing demand in