October 20 2015 |
Consumer Goods & Retail
Exploring the Potential of e-Commerce in Africa
Despite the lack of appropriate electronic payment systems and sometimes limited access to internet, many experts and e-Commerce companies are positive about e-Commerce growth in Africa. According to a report published by Mckinsey & Company in 2013, e-commerce is expected to grow considerably over the next few years : “By 2025, it could account for 10% of retail sales in the continent’s largest economies, which will translate into some US$75bn in annual revenue.”[1] Beside, more and more African and International companies are interested in investing in the e-commerce market and aim to expand their activities in Africa. (more…)