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  • The unique e-concession strategies luxury brands implement to reach the Chinese-shoppers

    • March 11, 2020
    • Posted by: Alaae Sbai
    • Category: Business Strategy, china, Consumer Goods & Retail, e-concession, Economics, luxury brands
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    The unique e-concession strategies luxury brands implement to reach the Chinese-shoppers

    Being a key growth engine of the luxury sector worldwide, China remains one of the main luxury markets globally with consumers accounting for 33% of the global luxury goods spending in 2018 with predictions to reach 46% by 2025 (more than Americans, Europeans, SE Asians and the Japanese combined). Additionally, experts estimate that half of

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  • Chinese Modus Operandi In Africa

    • December 17, 2018
    • Posted by: marketing
    • Category: Africa, Blog Category, Business Strategy, Central Africa, china, East Africa, Economics, Middle East, North Africa, Southern Africa, West Africa, Worldwide
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    In the last two decades, China has become the most important economic interlocutor of the African continent, through a number of both public and private initiatives across trade, investments, financing and cooperation. To have an idea of the scale of the Chinese wave, we can have a look at the most recent figures. In the
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  • An Introduction to Trans-Regional Railways in Africa

    • July 24, 2017
    • Posted by: Mona Abisourour
    • Category: Africa, Blog Category, Travel, Logistics & Hospitality
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    The African Route A Vision Economics have forever known an alchemy-like effect to an equation comprised of resources, gates to the world and logistical facilities. Application of such combination can be seen as early as the Silk Road or as recently as the Trans-European railway network. The impact of such complementary factors is usually the intensification

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  • The changing face of Sino-African relations

    • October 30, 2013
    • Posted by: Imane FAHLI
    • Category: Africa
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    In the past decades, China has been the center of all attentions, rising from a third world country to being the second largest economy in the world. While it eased access to its vast domestic market, it also emerged as the world’s factory floor, becoming a world class location to produce and source a wide

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