August 26 2013 |
Industrial Goods
Morocco alcoholic beverages market
118 million liters, it is the volume of alcohol consumed in Morocco in 2011, according to the IWSR (International Wine & Spirit Research). Beer holds the first place with 68.3% (80.7 million liters) of total consumption, followed by wine accounting for 27.2% (32.1 million liters), and spirits for 4.5% with a volume of almost 5.3 million liters. Despite the global economic downturn which impacted both local consumption and tourists’ spending, the sharp tax increases in 2010, and the introduction of compulsory security markings (SPICA), the Moroccan Alcohol market grew by 0.5% compared to 2010, where nearly 117.5 million liters were consumed. (more…)