Understanding the size of your market

Market sizing with Infomineo

Market sizing research provides insights on the potential of a market in terms of size, growth and profitability to help support market investment decisions. The process of undergoing market sizing research can be time-consuming and tedious, especially when dealing with developing countries or data-scarce regions within Africa and the Middle East. 

To support your strategic planning efforts, Infomineo’s research team has the capabilities to take charge of the necessary market research and sizing activities you need.

benefits of market sizing research

  • Identify the size of your addressable market and set realistic targets
  • Understand your target market and tailor your go-to-market strategy
  • Exposure to existing players within the market 
  • Awareness of the opportunities and threats within the market
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market sizing research services

Infomineo conducts a variety of primary market research activities to assess the size of an addressable market. With the help of our field-force staff in 26 countries and familiarity with local languages across the Middle East & Africa, we have the capabilities to conduct on the ground research in the form of store checks, customer surveys, phone surveys, focus groups, as well as customer and supplier interviews.

Infomineo utilizes a suite of online and custom in-house databases and directories to collect secondary research. Our team is accustomed to leveraging online government sources, company websites, social media sites, as well as prevailing research studies and reports. 

A demand-side analysis is typically conducted to understand the level of demand for a particular product or service within a market. Infomineo’s research team collects data from customers and end users through surveys, focus groups and expert interviews and uses that information to evaluate and determine the value of a particular product or service within an addressable market.

To get an understanding of the total addressable market of a product, Infomineo identifies all the key players within the market, their total revenue, and estimates the proportion of revenue generated from the product or service in question. In turn, we use the data collected to identify the value of the TAM.

Our research team conducts detailed company profiles on key players of a market that in turn allows our clients to assess their positioning when compared to market players. This provides our clients with more insights for their market entry strategy.

working with infomineo

Infomineo ensures that it works in a completely transparent manager with its clients, ensuring that they completely understand the methodology and process of how we are approaching their research project. We do this by agreeing with them on the best research approach and the sources we will leverage and giving them status updates throughout the duration of the project.

DETERMINE RESEARCH OBJECTIVES AND GOALS
DEFINE PROJECT SCOPE & CONFIRM WITH CLIENT
CHOOSE RESEARCH CHANNELS AND STRATEGIES
CONDUCT RESEARCH WITH CONTINUOUS CLIENT UPDATES
ANALYZE & SYNTHESIS INFORMATION FOR CLIENT DELIVERABLE
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market sizing projects

The methodology and approaches we use within projects change depending on our clients’ data needs and the markets and geography we are conducting research within. Below we illustrate three different market sizing approaches we have used within past projects.

request expert market sizing research services

Learn more about our market sizing services. Reach out to our team for insights on the best approach to size your market of interest.