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The unique e-concession strategies luxury brands implement to reach the Chinese-shoppers
- March 11, 2020
- Posted by: Alaae Sbai
- Category: Business Strategy, china, Consumer Goods & Retail, e-concession, Economics, luxury brands
Being a key growth engine of the luxury sector worldwide, China remains one of the main luxury markets globally with consumers accounting for 33% of the global luxury goods spending in 2018 with predictions to reach 46% by 2025 (more than Americans, Europeans, SE Asians and the Japanese combined). Additionally, experts estimate that half of