With our primary research services, we can generate insightful data straight from the source leveraging various direct contact approaches (i.e.: cold calling, online surveys, hiring profiles for focus groups, store checks, office visits, face-to-face interviews, etc.)
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Client briefing
We meet with the client to clarify the need, scope the request, and align on the research approach
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Execution
We conduct primary research tasks either remotely (i.e.: cold calling, online surveys, hiring profiles for focus groups, etc.) or on-the-ground (i.e. store checks, office visits, face-to-face interviews, etc.). Throughout the execution, we give regular status updates to our clients, offering the flexibility to adjust the scope or methodology based on the findings
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Delivery
We provide our findings in a simple and practical format and share all backup material (i.e. interview guides, questionnaires, location’s pictures, etc.) while strictly adhering to confidentiality and ethical standards
Benefits
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Primary data
Access to valuable current insights that cannot be captured through secondary sources
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Third party approach
Access to competitor information precluded to other market players and objective survey output
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Cost optimization
We only bill the time allocated by our team to execute the research
