Omar Laoudai is a digital marketing strategist at Infomineo, specializing in SEO and content writing. He helps businesses grow their organic visibility through data-driven content strategies and search engine optimization.
Only 20% of healthcare executives say they have access to the market data they need to make confident strategic decisions (Deloitte Global Health Care Outlook, 2024) — yet the global healthcare market is projected to surpass $12 trillion by 2030 (IQVIA Global Healthcare Outlook, 2024). For pharma and med-tech strategy teams, GCC health ministries, and […]
Ninety percent of Fortune 500 companies use competitive intelligence, yet most strategy teams still operate with blind spots that cost them deals, market share, and M&A decisions (Emerald.com, 2023). The gap isn’t data — it’s the analytical layer between raw information and a decision-ready brief. That’s exactly what competitive intelligence consulting firms provide: structured research, […]
“An average B2B purchase decision now involves 10 to 11 stakeholders (Corporate Visions, 2025), and more than 52% of those stakeholders are VP-level or above. Which means every market entry decision, pricing revision, or product launch your team makes is being scrutinized — and challenged — at the top of the org chart. The companies […]
By 2025, 89% of companies are advancing generative AI initiatives — yet most enterprise AI pilots stall before reaching production (Hackett Group, 2025). The problem is rarely the technology. It’s that most vendors sell implementation before they understand what decisions the AI is supposed to support. This guide is written for VP-level strategy and intelligence […]
While organizations have increasing access to external data, structuring it into usable insight remains a challenge. Information is often fragmented across sources, limiting the ability to form a clear and consistent view of the market. Market intelligence provides a structured approach to gathering and analyzing this information across multiple dimensions, enabling organizations to make sense […]
The market intelligence software market reached $12.38 billion in 2025 and is on track to hit $28.96 billion by 2033 — growing at 11.2% CAGR (Grand View Research, 2025). Yet 87% of marketers report that data is their most underused asset (Forrester, 2024). The problem isn’t access to tools. It’s knowing which tools hold up […]
Most organizations commissioning a market intelligence report receive a polished document built almost entirely from public secondary data — analyst summaries, trade press, and recycled competitor filings. Gartner estimates that 70% of organizations now run some form of market intelligence initiative, up from 30% in 2018 (Gartner, 2023). Yet the gap between a well-structured MI […]
Most organizations are not suffering from a lack of data. They are suffering from data that sits in silos, contradicts itself, and cannot be connected to a decision fast enough to matter. According to IDC (2024), organizations use less than 32% of the data they collect — not because the data is unavailable, but because […]
Most companies do competitive analysis wrong. They run a SWOT once a year, circulate a slide deck, and call it strategy. Then a competitor moves, and the team scrambles. According to Crayon’s State of Competitive Intelligence report (2023), 84% of businesses say their market has become more competitive over the past three years — yet […]
The global data analytics market will reach $495.87 billion by 2034, up from $82.23 billion in 2025 — a 500% expansion in under a decade (Fortune Business Insights, 2024). Yet most organizations don’t struggle to collect data. They struggle to turn it into decisions. Data analytics consulting exists to close that gap: not by producing […]
